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首页> 外文会议>International Conference on Internet and Web Applications and Services >An Empirical Study For Investigating How Politeness in Virtual Commercial Contexts Influence Customer Satisfaction and Loyalty
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An Empirical Study For Investigating How Politeness in Virtual Commercial Contexts Influence Customer Satisfaction and Loyalty

机译：调查虚拟商业环境中礼貌对客户满意度和忠诚度的实证研究

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Politeness exhibited in a commercial context influences a business. E-commerce emerges a major way to conduct business; by contrast, politeness issues in virtual commercial contexts receive rare attention. This work aims to investigate whether politeness influence customer satisfaction and loyalty in online storefronts. The present work extended the American customer satisfaction index (ACSI) model by taking the politeness construct into account. The instrument's reliability and validity were confirmed through empirical data analysis. By using the extended model, business can examine to which extent the politeness will influence their customers' satisfaction and loyalty. Besides its practical applications, this work sets a stage for future studies trying to investigate the relationships between the politeness construct and other constructs interesting business administrators.
机译：在商业环境中展出的礼貌​​会影响业务。电子商务出现了一种开展业务的主要方式;相比之下，虚拟商业环境中的礼貌问题得到了罕见的关注。这项工作旨在调查礼貌是否影响在线店面的客户满意度和忠诚度。目前通过将礼貌构建考虑在账户中扩展了美国客户满意度指数（ACSI）模型。通过经验数据分析确认了仪器的可靠性和有效性。通过使用扩展模型，业务可以检查礼貌会影响客户的满意度和忠诚度。除了其实际应用外，这项工作还为未来的研究设定了试图调查礼貌构建和其他构建有趣的商业管理者之间关系的阶段。

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