We Talk To,Not At, Women

Carlos Ramirez

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We Talk To,Not At, Women

机译：我们与女性交谈，而不是

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At Alpina Foods, we believe that innovation and change should exist across all consumer touchpoints. Just look at how Alpina developed and marketed its new yogurt in the United States, and you will find innovation at every step of the way. The U.S. yogurt market is full of great brands, but it is dominated by sameness. To stand out, we needed a unique approach. Therefore, we partnered with renowned industry experts, including management consultants the Zyman Group, ad agencies Universal McCann and Brandiosity, and marketing specialist Dr. Clotaire Rapaille, in order to craft our strategy and identify a powerful insight that would resonate with American consumers.

机译：在Alpina Foods，我们相信创新和变革应该存在于所有消费者接触点。只需看看Alpina如何在美国开发和销售其新酸奶，您就会发现创新的每一个步骤。美国酸奶市场上到处都是知名品牌，但以相同性为主导。为了脱颖而出，我们需要一种独特的方法。因此，我们与知名的行业专家合作，包括Zyman Group的管理顾问，广告代理商Universal McCann和Brandiosity以及营销专家Clotaire Rapaille博士，以制定我们的策略并确定能引起美国消费者共鸣的强大见解。

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《Dairy foods》 |2011年第10期|p.98|共1页
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Carlos Ramirez;
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We Talk To,Not At, Women

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