We all want to be liked, but some of us don't have to try very hard. Take cheese, for example; in recent research, consumers told us they chose cheese because they like the way it tastes. But, I think consumers might choose cheese even more often if they knew what a great source of protein it is, especially since 54% of consumers are trying to get more protein in their diets and eat less meat (one in four adults have cut back on meat consumption for health reasons).
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