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Kraft's Recipe: Add Innovation To Tradition

机译:卡夫食谱:在传统中添加创新

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It's difficult enough for any business to stay relevant, especially when it has brands established 100 or more years ago. Then throw in the challenge of adapting to ever-changing consumer tastes and habits, not to mention manufacturing in an era when a small carbon footprint is a measure of a corporations citizenship. That's part of the landscape in the 21st century, and every business operates in it, some better than others. One of the better players is Kraft Foods Inc., the global food and beverage company based in Northfield, 111. Of Kraft's $49.2 billion in annual sales in 2010, net revenues from global cheese were $7 billion, or 14% of the total. Cheese ranks fourth, behind confectionery, biscuits and beverages and ahead of convenient meals and grocery. The North American division sold $3.5 billion of cheese in 2010 and had operating income from cheese of $598 million.
机译:任何一家企业都很难保持相关性,特别是当它拥有100年前或更早的品牌时。然后提出适应不断变化的消费者品味和习惯的挑战,更不用说在一个碳排放量少的企业衡量公民身份的时代的制造业了。那是21世纪景观的一部分,每一项业务都在其中进行,其中一些业务比其他业务要好。卡夫食品公司(Kraft Foods Inc.)是业绩最好的公司之一,该公司位于诺斯菲尔德(Northfield),是全球食品和饮料公司。111。卡夫在2010年的年销售额为492亿美元,其中全球奶酪的净收入为70亿美元,占总收入的14%。奶酪排名第四,仅次于糖果,饼干和饮料,仅次于便餐和杂货。北美部门在2010年售出了35亿美元的奶酪,而奶酪的营业收入为5.98亿美元。

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    《Dairy foods》 |2011年第12期|p.3536384042|共5页
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