Paying extra for Swiss quality

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Paying extra for Swiss quality

机译：付出额外的瑞士品质

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The results of a SMP (Schweizer Milchproduzent-en) study show that Swiss consumers are willing to pay extra for Swiss milk and dairy products. At the annual, national SMP milk forum, Swiss milk producers presented the results of their own market research study and compared these with results from other strategy studies. Discussions with the representatives of the retail trade and the dairy industry showed that the direction is being supported by the whole value chain.

机译：SMP（Schweizer Milchproduzent-en）的研究结果表明，瑞士消费者愿意为瑞士牛奶和奶制品支付额外的费用。在年度全国SMP牛奶论坛上，瑞士牛奶生产商介绍了他们自己的市场研究结果，并将其与其他策略研究的结果进行了比较。与零售业和乳制品业代表的讨论表明，该方向受到整个价值链的支持。

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《Dairy industries international》 |2017年第3期|9-9|共1页
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Paying extra for Swiss quality

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