Differentiating accessories products on the sales floor is a brand's biggest challenge, even if a product is an R&D masterpiece. When consumers are confronted with many me-too choices that offer similar functionality, the confusion can often end in a walkway rather than a takeaway at the checkout counter. But when they see a grouping of complementary accessories solutions under the same brand banner, presenting a unified story, they're far more likely to buy. That's one reason retailers are giving a thumbs-up to the array of multi-SKU family lines developed by VOXX Accessories, the holding company for a grouping of brands that includes the 808 Audio line of high-fidelity headphones and wireless speakers, AR for Her female-targeted accessories, and the Champ brand of emergency preparedness products.
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机译：即使产品是研发的杰作，在销售区区分配件产品也是品牌最大的挑战。当消费者面临许多提供类似功能的中型选择时，这种混乱通常会以人行道而不是结帐柜台的外卖结束。但是，当他们看到同一品牌旗帜下的一组补充配件解决方案，呈现出一个统一的故事时，他们购买的可能性就大得多。这就是零售商赞成由VOXX Accessories开发的一系列多SKU系列产品的原因，VOXX Accessories是一组品牌的控股公司，其中包括808 Audio系列高保真耳机和无线扬声器，AR for Her面向女性的配件，以及Champ品牌的应急准备产品。
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