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Price Incentives and Coordination in a Two-Product Decentralized Supply Chain

机译:两产品去中心化供应链中的价格激励与协调

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摘要

We investigate pricing incentives for competing retailers who distribute two variants of a manufacturer's product in a decentralized supply chain. Under a two-dimensional Hotelling model, we derive decentralized retailers' prices for the products, and distortions in pricing when compared to centrally optimal prices. We show that price distortions decrease as consumers' travel cost between retailers increases, due to less intense competition. However, price distortions do not change monotonically in consumers' switching cost between products within stores. To fix decentralized retailers' price distortions, we construct a two-part pricing contract that coordinates the supply chain. We show that the coordinating contract is Pareto-improving and analyze increase in the supply chain profit under coordination.
机译:我们研究了针对竞争零售商的定价激励措施,这些零售商在分散的供应链中分销制造商产品的两种变体。在二维Hotelling模型下,我们得出产品的分散零售商价格,以及与集中式最优价格相比的价格失真。我们表明,由于竞争减弱,价格扭曲随着消费者在零售商之间旅行成本的增加而降低。但是,价格扭曲不会在消费者改变商店内产品之间的转换成本时单调变化。为了解决分散零售商的价格扭曲问题,我们构建了一个由两部分组成的定价合同来协调供应链。我们证明了协调合同是帕累托改进的,并分析了协调下供应链利润的增长。

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