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Decision Sciences Journal - Call for Papers Focused Issue on 'Social Computing, Operations, and Markets'

机译：Decision Sciences Journal-征集有关“社会计算，运营和市场”的论文

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New forms of social computing technologies for both business applications and social life have become ubiquitous. The terms social computing, Enterprise 2.0, Web 2.0, social networking, long tail, community sentiments, prediction markets, online word-of-mouth, Twitter, clouds, wikis, and avatars continue to overwhelm managers. While the above can provide immediate access to critical information, and potentially facilitate effective communication and decision-making capabilities, not much is understood as to how they influence operations, improve financial measures, and alter markets in both services and manufacturing. The key advantage of social computing initiatives is the access to new forms of information such as search frequency (e.g., Google Trends) and community sentiments from social networks or message boards for decision making. Interesting research opportunities are evolving to tap into such new information sources to predict growth trends, revenue, market share, stock price, and customer satisfaction/dissatisfaction. For instance, time-series search frequency data from Google Trends can help firms predict demand which can be used to manage operations (e.g., inventory, production, and human resource planning) and drive supply chain efficiencies. Community sentiments from social networks such as Yahoo! Finance and MarketWatch can be potentially used by managers to better manage communication strategies and operations.
机译：用于商业应用和社交生活的新型社交计算技术已经无处不在。社交计算，企业2.0，Web 2.0，社交网络，长尾巴，社区情绪，预测市场，在线口碑，Twitter，云，Wiki和化身等术语继续使管理人员不知所措。尽管上述内容可以立即提供对关键信息的访问，并可能促进有效的沟通和决策能力，但关于它们如何影响运营，改善财务指标以及改变服务和制造市场的了解不多。社交计算计划的主要优势是可以从社交网络或留言板上访问新的信息形式，例如搜索频率（例如Google趋势）和社区情绪，以进行决策。有趣的研究机会正在不断发展，以利用这种新的信息源来预测增长趋势，收入，市场份额，股票价格和客户满意度/不满意感。例如，来自Google趋势的时间序列搜索频率数据可帮助公司预测需求，这些需求可用于管理运营（例如库存，生产和人力资源规划）并提高供应链效率。来自Yahoo!等社交网络的社区情绪管理人员可能会使用Finance和MarketWatch更好地管理沟通策略和运营。

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    《Decision Sciences》 |2010年第4期|p.1002-1003|共2页
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