Understanding The Determinants Of Service Channel Preference In The Early Stages Of Adoption: A Social Cognitive Perspective On Online Brokerage Services

Clayton Arlen Looney; Asli Yagmur Akbulut; Robin S. Poston

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Understanding The Determinants Of Service Channel Preference In The Early Stages Of Adoption: A Social Cognitive Perspective On Online Brokerage Services

机译：理解采用早期服务渠道偏好的决定因素：在线经纪服务的社会认知视角

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摘要

channel preference. Consumers are more likely to prefer the online service channel when they view themselves as capable and perceive online sources to be credible. Implications for theory and practice are discussed in light of the findings.

机译：渠道偏好。当消费者认为自己有能力并认为在线资源可信时，他们更倾向于在线服务渠道。根据研究结果讨论了对理论和实践的影响。

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《Decision Sciences》 |2008年第4期|821-857|共37页
作者
Clayton Arlen Looney; Asli Yagmur Akbulut; Robin S. Poston;
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正文语种 eng
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channel preference; electronic commerce; information credibility; outcome expectations; risk propensity; self-efficacy; services; social cognitive theory; technology adoption;

机译：渠道偏好;电子商务;信息可信度;结果期望;风险倾向;自我效能感;服务;社会认知理论;技术采用;

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Understanding The Determinants Of Service Channel Preference In The Early Stages Of Adoption: A Social Cognitive Perspective On Online Brokerage Services

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