Effective Design of Products/Services: An approach Based on Integration of Marketing and Operations management Decisions

Rohit Verma; Gary M.Thompos; William L.Moore

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Effective Design of Products/Services: An approach Based on Integration of Marketing and Operations management Decisions

机译：产品/服务的有效设计：一种基于营销和运营管理决策整合的方法

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This paper presents an integrated framework for designing profit-maximizing products/ services, which can also be produced at reasonable operating difficulty levels. Operating difficulty is represented as a function of product and process attributes, and measures a firm's relative ease or difficulty in meeting customer demand patterns under specified operating conditions.

机译：本文提出了用于设计利润最大化的产品/服务的集成框架，该框架也可以在合理的操作难度水平下生产。操作难度表示为产品和过程属性的函数，用于衡量公司在指定操作条件下满足客户需求模式的相对难易程度。

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《Decision Sciences》 |2001年第1期|p.165-193|共29页
作者
Rohit Verma; Gary M.Thompos; William L.Moore;
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原文格式 PDF
正文语种 eng
中图分类决策学;
关键词
choice Perocess; Discrete Choice Conjoint Analyses; Marketing-operations interrelated Issues;

机译：选择过程;离散选择和联合分析;营销运营相关问题;

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7. Effective Design of Products/Services: An Approach Based on Integration of Marketing and Operations Management Decisions [O] . Rohit Verma, Gary M. Thompson, William L. Moore, 2001

机译：产品/服务的有效设计：一种基于营销和运营管理决策的一项方法

Effective Design of Products/Services: An approach Based on Integration of Marketing and Operations management Decisions

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