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首页> 外文期刊>International Journal of Production Research >An integrated operations-marketing perspective for making decisions about order penetration point in multi-product supply chain: a queuing approach
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An integrated operations-marketing perspective for making decisions about order penetration point in multi-product supply chain: a queuing approach

机译：用于决策多产品供应链中订单渗透点的集成运营-营销观点：一种排队方法

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摘要

This study is dedicated to strategic decision-making regarding order penetration point (OPP), which is the boundary between make-to-order (MTO) and make-to-stock (MTS) policies. This paper considers a supply chain in which a manufacturer produces semi-finished items on an MTS basis for a retailer that will customise the items based on MTO policy. This two-echelon supply chain offers different products to a market comprised of homogenous customers who have different preferences and willingness to pay. The retailer wishes to determine the optimal OPP, the optimal semi-finished goods buffer size, and the price of the products with assumption of price sensitive demand function. Moreover, we consider both shared and unshared capacity models in this paper. A matrix geometric method is utilised to evaluate various performance measures for this system, and then, optimal solutions are obtained by enumeration techniques. The suggested queuing approach is based on a new perspective between the operations and marketing functions which captures the interactions between several factors including inventory level, product pricing, OPP, and delivery lead time. Finally, parameter sensitivity analyses are carried out and the effect of demand on the profit function, the effect of prices ratio on completion rates ratio and buffer sizes ratio and the variations of profit function for different prices, completion percents, and buffer sizes are examined.
机译：这项研究致力于有关订单渗透点（OPP）的战略决策，这是按订单生产（MTO）和按库存生产（MTS）政策之间的边界。本文考虑了一个供应链，其中制造商在MTS的基础上为零售商生产半成品，零售商将根据MTO政策定制商品。这个由两层组成的供应链向由具有不同偏好和付款意愿的同质客户组成的市场提供不同的产品。零售商希望在假设价格敏感需求函数的情况下确定最佳OPP，最佳半成品缓冲区大小和产品价格。此外，我们在本文中同时考虑了共享容量模型和非共享容量模型。利用矩阵几何方法评估该系统的各种性能指标，然后通过枚举技术获得最优解。建议的排队方法基于运营和营销功能之间的新视角，该视角捕获了库存水平，产品价格，OPP和交货提前期等多个因素之间的相互作用。最后，进行了参数敏感性分析，并研究了需求对利润函数的影响，价格比率对完成率比率和缓冲区大小比率的影响以及不同价格，完成百分比和缓冲区大小的利润函数的变化。

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