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Can digital consumption boost physical consumption? The effect of online music streaming on record sales

机译：数字消费可以提高物理消耗吗？在线音乐流对记录销售的影响

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摘要

Despite a consensus that sales of physical albums have declined with the increasing prevalence of digital music, this seemingly unequivocal observation may not be true. Physical formats still occupy a fraction of the market, with a noticeable increase in the sales of physical albums in a few countries where digital media is predominant. This study empirically examines the impact of two online music channels (streaming and downloading) on physical album sales in the South Korean music market. By utilizing a unique dataset representing nationwide music sales, our empirical findings suggest that the growth in digital music services can be positively associated with an increase in physical album sales. In particular, this finding is more salient for male, solo, and lesser-known artistes. This empirical evidence implies that burgeoning music streaming services (access-based digital consumption) may lead to another ownership-based physical consumption. Our findings provide useful managerial implications for practitioners in countries where streaming services are growing.
机译：尽管达成了共识，但由于越来越多的数字音乐普遍存在的物理专辑的销售，这种看似明确的观察可能并非如此。物理格式仍然占据市场的一小部分，在数字媒体主要是占据主要媒体的几个国家的物理专辑的销售情况下显着增加。本研究经验审查了两个在线音乐渠道（流和下载）对韩国音乐市场的物理专辑销售的影响。通过利用代表全国范围的音乐销售的独特数据集，我们的实证调查结果表明，数字音乐服务的增长可以与物理专辑销售增加积极相关。特别是，这种发现对于男性，独奏和较小的艺术家来说更加突出。该经验证据意味着蓬勃发展的音乐流服务（基于访问的数字消费）可能导致基于另一个基于所有权的物理消耗。我们的调查结果为流星服务正在增长的国家提供了对从业者的有用管理效应。

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