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首页> 外文期刊>BioTechnology: An Indian Journal >The effect of consumption emotions on tourist satisfaction and behavioral intentions
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The effect of consumption emotions on tourist satisfaction and behavioral intentions

机译：消费情绪对游客满意度和行为意图的影响

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Tourist loyalty is a critical factor which ensures the invincible position of an enterprise in fierce market competition. In this paper, we conducted research about the relationships among the consumption emotion, tourist satisfaction and loyalty of a total of 320 tourists in rural areas of Changsha City. The results show that positive emotion has a significantly positive impact on tourist satisfaction, but insignificant direct impact on the three dimensions, and thus is an intermediary factor. Negative emotion has a significant direct negative impact on tourist satisfaction, and a positive impact on search for alternatives. Tourist satisfaction has a significant direct positive impact on revisit intentions and wordof- mouth directly, and a significant direct negative impact on search for alternatives. All these findings indicate that tourist satisfaction fully mediates the effect of consumption emotions on revisit intentions and word of mouth, and partially mediate the effect of consumption emotions on search for alternatives.
机译：游客忠诚度是确保企业在激烈的市场竞争中立于不败之地的关键因素。本文研究了长沙市农村地区总共320名游客的消费情感，游客满意度和忠诚度之间的关系。结果表明，积极情绪对游客满意度有显着的积极影响，但对这三个方面的影响不显着，因此是一个中介因素。负面情绪对游客满意度产生直接的显着负面影响，对寻找替代品产生积极影响。游客满意度对重新访问的意图和口碑有直接的显着直接影响，而对寻找替代品的影响则具有显着的直接负面影响。所有这些发现表明，游客满意度完全介导了消费情绪对重访意图和口碑的影响，并部分地介导了消费情绪对寻找替代品的影响。

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