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Chinese sports product market competitiveness fuzzy evaluation and analytic hierarchy process research

机译：中国体育用品市场竞争力的模糊评价和层次分析法研究

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摘要

With Chinese sports rapidly development, sports product market competitiveness is also constantly improving, to objective and reasonable evaluate market competitiveness, it needs to construct sports product market competitiveness comprehensive evaluation system, the paper uses analytic hierarchy process method, it makes analysis of sports market competitiveness affected brand loyalty, transmission capacity, price ability, quality capacity these four aspects, and builds solving weight coefficient model, in addition it applies fuzzymathematics to establish comprehensive evaluation, in order to more clearly present model scientificity, the people takes Chinese super league (CSL) , Chinese volleyball association(CVA) , Chinese basketball association(CBA) three main associations product competitiveness as examples, and finally it gets three main associations sports product competitiveness respective features, which points out orientations for future researching on sports product market competitiveness.
机译：随着中国体育运动的迅猛发展，体育用品市场竞争力也在不断提高，要客观合理地评估市场竞争力，就需要构建体育用品市场竞争力综合评价体系，本文采用层次分析法对体育用品市场竞争力进行分析。受影响的品牌的忠诚度，传输容量大，价格能力，素质能力这四个方面，并建立解决权重系数模型，除了它适用fuzzymathematics建立全面的评估，为了更清晰地呈现模型的科学性，人们需要中国足球超级联赛（CSL ），中国排球协会（CVA），中国篮球协会（CBA）三个主要协会的产品竞争力为例，最后得出三个主要协会的体育产品竞争力各自的特征，指出了今后体育产品市场构成研究的方向积极性。

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