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首页> 外文期刊>BioTechnology: An Indian Journal >Research into the source and representation of the powerful brand of professional football clubs
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Research into the source and representation of the powerful brand of professional football clubs

机译：研究专业足球俱乐部强大品牌的来源和代表性

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摘要

Powerful brand is one of the most outstanding representations of the professional football clubs, and the brand of professional football clubs is the most outstanding feature, namely, its intangible asset. The brand of the professional football club is obtained by virtue of the quality of the competition products and marketing capability. None of the powerful brands may be formed spontaneously, even the clubs having high quality products also need to market their brands, expand their influence among the public to gradually grow the brands into powerful club brands.
机译：强大的品牌是职业足球俱乐部最杰出的代表之一，而职业足球俱乐部的品牌最突出的特征就是其无形资产。职业足球俱乐部的品牌是凭借比赛产品的质量和营销能力而获得的。没有一个强大的品牌可以自发形成，即使具有高品质产品的俱乐部也需要营销其品牌，在公众中扩大影响力，以逐步将品牌发展为强大的俱乐部品牌。

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