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首页> 外文期刊>BMC Medical Informatics and Decision Making >Media, messages, and medication: strategies to reconcile what patients hear, what they want, and what they need from medications
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Media, messages, and medication: strategies to reconcile what patients hear, what they want, and what they need from medications

机译：媒体，消息和药物：调和患者听到的内容，他们想要的以及他们从药物中获得的需求的策略

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BackgroundOver the past 30 years, patients’ options for accessing information about prescription drugs have expanded dramatically. In this narrative review, we address four questions: (1) What information sources are patients exposed to, and are they paying attention? (2) Is the information they hear credible and accurate? (3) When patients ask for a prescription, what do they really want and need? Finally, (4) How can physicians reconcile what patients hear, want, and need?AnalysisA critical synthesis of the literature is reported. Observations indicate that the public is generally aware of and attends to a growing body of health information resources, including traditional news media, advertising, and social networking. However, lay audiences often have no reliable way to assess the accuracy of health information found in the media, on the Internet, or in direct-to-consumer advertising. This inability to assess the information can lead to decision paralysis, with patients questioning what is known, what is knowable, and what their physicians know. Many patients have specific expectations for the care they wish to receive and have little difficulty making those expectations known. However, there are hazards in assuming that patients’ expressed desires are direct reflections of their underlying wants or needs. In trying to reconcile patients’ wants and needs for information about prescription medicines, a combination of policy and clinical initiatives may offer greater promise than either approach alone.ConclusionsPatients are bombarded by information about medicines. The problem is not a lack of information; rather, it is knowing what information to trust. Making sure patients get the medications they need and are prepared to take them safely requires a combination of policy and clinical interventions.
机译：背景技术在过去的30年中，患者访问处方药信息的选择已大大扩展。在这篇叙述性综述中，我们解决了四个问题：（1）患者接触哪些信息源，他们会注意什么？ （2）他们听到的信息是否可靠和准确？ （3）当患者要求处方时，他们真正想要和需要什么？最后，（4）医生如何调和患者的听觉，想要和需要？分析报告了文献的重要综述。观察表明，公众通常了解并关注不断增长的健康信息资源，包括传统新闻媒体，广告和社交网络。但是，非专业观众通常没有可靠的方法来评估在媒体，互联网或直接面向消费者的广告中发现的健康信息的准确性。这种无法评估信息的能力可能导致决策瘫痪，患者会质疑什么是已知的，什么是已知的以及他们的医生知道什么。许多患者对他们希望获得的护理抱有特定的期望，并且很难将这些期望告知他人。但是，假设患者表达的欲望是他们潜在需求的直接反映，这是有危险的。在试图调和患者对处方药信息的需求时，将政策和临床措施相结合可能比单独使用任何一种方法提供更大的希望。结论患者被有关药物的信息轰炸了。问题不在于缺乏信息。相反，它知道要信任哪些信息。确保患者获得所需药物并准备安全服用，需要政策和临床干预相结合。

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