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首页> 外文期刊>Business and Economics Journal >Competitive Advantages of Bamboo Creative Products: Study on Saung Angklung Udjo Bandung City West Java Province, Indonesia
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Competitive Advantages of Bamboo Creative Products: Study on Saung Angklung Udjo Bandung City West Java Province, Indonesia

机译：竹创意产品的竞争优势：印度尼西亚西爪哇省上昂市昂昂隆乌德乔万隆市的研究

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摘要

This study examines the advantages of local bamboo-based creative products that impact on the economic value and prosperity of the perpetrator the neighborhood community. Focus on the superiority of bamboo instruments with the case Saung Angklung Udjo (SAU), Bandung West Java Province, Indonesia. The qualitative descriptive approach is used, that is conducting in-depth interviews and documentary studies. Primary data are collected from key informants who know the history of SAU’s journey since its establishment up to now, consisting of owner, management, staff, craftsmen, players, observers/experts, visitors and stakeholders. Secondary data are collected from documents on SAU, whether from books, journals, reports, newsletters, the Internet and other qualitative data. The objective of the research is to answer the question of how SAU management can focus on bamboo musical instrument business which originally becomes international. The results show that SAU is an effort of traditional culture organization, unique and original region can have competitive advantage so that become cultural value of a nation that can lift image of region and nation of Indonesia besides can give economic impact, giving prosperity for perpetrator and environment of surrounding society.
机译：这项研究考察了本地竹制创意产品的优势，这些优势影响了社区邻里犯罪者的经济价值和繁荣。印度尼西亚万隆西爪哇省的Saung Angklung Udjo（SAU）案将重点放在竹制乐器的优势上。使用定性描述方法，即进行深入的采访和文献研究。原始数据是从了解SAU成立至今的主要信息收集者中收集的，这些信息包括所有者，管理人员，员工，工匠，玩家，观察员/专家，访客和利益相关者。二级数据是从SAU的文档中收集的，无论是书籍，期刊，报告，新闻通讯，互联网还是其他定性数据。该研究的目的是回答SAU管理如何能够专注于最初成为国际化的竹制乐器业务的问题。结果表明，SAU是传统文化组织的努力，独特而原始的地区可以具有竞争优势，从而成为一个国家的文化价值，不仅可以提升印度尼西亚的地区和民族形象，还可以带来经济影响，为犯罪者和当地人民带来繁荣。周围社会的环境。

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