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首页> 外文期刊>International Journal of Economic Policy in Emerging Economies >Analysis of supply chain advantages in creative businesses: a case study on creative industries in Bandung City, Indonesia
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Analysis of supply chain advantages in creative businesses: a case study on creative industries in Bandung City, Indonesia

机译：创意企业供应链优势分析 - 以印度尼西亚万通城市创意产业为例

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摘要

Superior supply chain performance is an important foundation for the sustainability of business performance, either in domestic or international business. This study seeks to explore the source of creative industries' business excellence from the supply chain side in the form of backward and forward linkages. This study takes Bandung City, a 'Creative City' according to UNESCO, as a case. This research uses regression methods on backward and forward linkages operations control to performance. The power of creative business comes from the superiority of backward linkages, that is, the source of its superiority is in resources availability and handling. Forward linkages do not have a significant effect. Nevertheless, in reality, both reinforce each other in shaping better business performance. The pattern of mixed sales, namely, direct sales and through distributors/agents always exhibit high performance in the form of production cost efficiency, customer service and product improvement.
机译：卓越的供应链性能是商业绩效可持续性的重要基础，无论是国内还是国际业务。 本研究旨在以向后和向前联系的形式探讨创意产业的卓越卓越卓越的卓越态度。 这项研究根据教科文组织根据“教科文组织的”创意城市“为万通城市。 本研究使用回归方法对后退和向前连接操作控制进行性能。 创意业务的力量来自后向链接的优势，即其优越性的来源是资源可用性和处理。 前瞻性联系没有显着效果。 然而，实际上，两者都在塑造更好的业务表现时互相加强。 混合销售模式，即直销销售和经销商/代理商始终以生产成本效率，客户服务和产品改进的形式表现出高性能。

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