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首页> 外文期刊>Communications of the Association for Information Systems >The Impact of Consumer Perceptions of Information Privacy and Security Risks on the Adoption of Residual RFID Technologies
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The Impact of Consumer Perceptions of Information Privacy and Security Risks on the Adoption of Residual RFID Technologies

机译：消费者对信息隐私和安全风险的感知对采用残留RFID技术的影响

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摘要

In today’s global competitive environment, organizations face a variety of challenges. Continuous improvement in organizational efficiencies and improving the entire supply chain are necessary to stay competitive. Many organizations are adopting radio frequency identification technologies (RFID) as part of their information supply chains. These technologies provide many benefits to the organizations that use them. However, how these technologies affect the consumer and their willingness to adopt the technology is often overlooked.Many of these RFID tags remain active after the consumers purchase them. These RFID tags, placed in a product for one purpose and left in the product after the tags have served their purpose, are residual RFIDs. Residual RFID technology can have many positive and negative effects on consumers’ willingness to buy and use products containing RFID, and thus, on the business’s ability to sell products containing RFID. If consumers refuse to buy products with residual RFID tags in them, the business harm is greater than the business benefit, regardless of any gain in supply chain efficiency.In this study, we outline some of the advantages and disadvantages of Residual RFID from the consumer perspective, then follow up with an in depth survey and analysis of consumer perceptions. Using structural equation modeling (SEM) we demonstrate that consumers’ perceptions of privacy risk likelihood and privacy risk harm negatively impact their intentions to use this technology. The implications of these findings need to be considered before the pending implementation of residual RFID technologies in the supply chain on a mass scale.
机译：在当今的全球竞争环境中，组织面临各种挑战。保持竞争力必须不断提高组织效率并改善整个供应链。许多组织正在采用射频识别技术（RFID）作为其信息供应链的一部分。这些技术为使用它们的组织提供了许多好处。然而，这些技术如何影响消费者以及他们采用该技术的意愿常常被忽略。许多RFID标签在消费者购买后仍保持活跃。这些RFID标签出于一种目的而放置在产品中，而在这些标签达到其目的之后留在产品中，它们就是残留的RFID。残留的RFID技术可能会对消费者购买和使用包含RFID产品的意愿产生正面和负面影响，从而对企业销售包含RFID产品的能力产生正面和负面影响。如果消费者拒绝购买带有残留RFID标签的产品，那么无论供应链效率如何提高，商业危害大于商业利益。在本研究中，我们概述了消费者残留RFID的一些优缺点。角度，然后进行深入调查并分析消费者的看法。使用结构方程模型（SEM），我们证明了消费者对隐私风险可能性和隐私风险损害的看法会对他们使用此技术的意图产生负面影响。在大规模实施供应链中剩余的RFID技术之前，需要考虑这些发现的含义。

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