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Towards a Market Entry Framework for Digital Payment Platforms

机译：建立数字支付平台的市场进入框架

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This study presents a framework to understand and explain the design and configuration of digital payment platforms and how these platforms create conditions for market entries. By embracing the theoretical lens of platform envelopment, we employed a multiple and comparative-case study in a European setting by using our framework as an analytical lens to assess market-entry conditions. We found that digital payment platforms have acquired market entry capabilities, which is achieved through strategic platform design (i.e., platform development and service distribution) and technology design (i.e., issuing evolutionary and revolutionary payment instruments). The studied cases reveal that digital platforms leverage payment services as a mean to bridge and converge core and adjacent platform markets. In so doing, platform envelopment strengthens firms’ market position in their respective core markets. This study contributes to the extant literature on digital platforms, market entries, and payment.
机译：这项研究提出了一个框架，以理解和解释数字支付平台的设计和配置以及这些平台如何为进入市场创造条件。通过采用平台包络的理论视角，我们在欧洲环境中使用了多个比较案例研究，通过使用我们的框架作为分析视角来评估市场进入条件。我们发现，数字支付平台已经获得了市场进入能力，这是通过战略平台设计（即平台开发和服务分配）和技术设计（即发行演化和革命性的支付工具）来实现的。研究的案例表明，数字平台利用支付服务来桥接和融合核心和相邻平台市场。这样一来，平台包围可以增强公司在各自核心市场中的市场地位。这项研究为有关数字平台，市场进入和支付的现有文献做出了贡献。

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