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首页> 外文期刊>Comparative Economic Research >Modelling Of Eco-innovation Diffusion: The EU Eco-label
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Modelling Of Eco-innovation Diffusion: The EU Eco-label

机译：生态创新扩散的模型：欧盟生态标签

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The aim of this article is to carry out a theoretical and empirical analysis of the process of eco-label diffusion. Eco-labels allow consumers to identify products and services that have a reduced environmental impact during their life cycle. Thus, they are aimed at diminishing the information gap between sellers and buyers. The results of the estimation using the Bass model indicate that the diffusion of the EU eco-label has been most dynamic in countries such as Hungary, Poland, Denmark, Germany and France. In turn, the scope of diffusion (absolute saturation level) reached the highest value for companies in France and Italy. In addition, the results of the study confirm the stimulating impact of the scope of eco-label diffusion on consumer awareness of environmental issues. This finding points to the need for environmental education among consumers, which could in turn encourage firms to undertake pro-environmental actions.
机译：本文的目的是对生态标签扩散过程进行理论和实证分析。生态标签使消费者能够识别在其生命周期中对环境影响较小的产品和服务。因此，它们旨在缩小买卖双方之间的信息鸿沟。使用Bass模型进行估算的结果表明，欧盟生态标签的扩散在匈牙利，波兰，丹麦，德国和法国等国家/地区最为活跃。反过来，扩散范围（绝对饱和度）达到了法国和意大利公司的最高价值。此外，研究结果证实了生态标签扩散范围对消费者对环境问题的认识的刺激性影响。这一发现表明，需要对消费者进行环境教育，这反过来又可以鼓励企业采取有利于环境的行动。

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