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首页> 外文期刊>Corporate Board: Role, Duties & Composition >CORPORATE SOCIAL INVESTMENT AND A COMPANY’S IMAGE: A CASE OF A CSI INITIATIVE IN A SOUTH AFRICAN LOW INCOME COMMUNITY
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CORPORATE SOCIAL INVESTMENT AND A COMPANY’S IMAGE: A CASE OF A CSI INITIATIVE IN A SOUTH AFRICAN LOW INCOME COMMUNITY

机译：企业社会投资和公司形象：以南非低收入社区的CSI倡议为例

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摘要

One of the goals of corporate social investment (CSI) is to ensure that a company becomes a responsible entity which acts as a conscientious citizen within a society. CSI plays an important role in enhancing how a company is perceived within the community it operates in. This paper used a combination of qualitative and quantitative research designs to investigate the effect of a specific CSI initiative on a company’s image within a low income community in South Africa. Semi-structured interviews and survey questionnaire were used to collect data from community members in the township of Bophelong, South Africa. Results show that, if adequately managed, CSI initiatives tend to enhance company’s image as well as its relations with the community it operates in. However, if not adequately managed CSI can created unreachable expectations that can negatively affect a company’s image. Thus, companies better manage their CSI initiatives have an increased opportunity to enhance their reputation within the community they operate in.
机译：企业社会投资（CSI）的目标之一是确保公司成为负责任的实体，在社会中担当尽责的公民。 CSI在提高公司在其经营所在社区中的形象方面起着重要作用。本文结合了定性和定量研究设计，研究了特定CSI倡议对南部低收入社区中公司形象的影响。非洲。使用半结构化访谈和调查问卷从南非Bophelong镇的社区成员收集数据。结果表明，如果管理得当，CSI计划会增强公司的形象以及与经营所在社区的关系。但是，如果管理不当，CSI可能会产生无法实现的期望，从而对公司的形象产生负面影响。因此，公司可以更好地管理其CSI计划，从而有更多的机会在其经营所在的社区中提高声誉。

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