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The South African public broadcaster’s financial sustainability: Internal stakeholders’ perceptions

机译：南非公共广播公司的财务可持续性：内部利益相关者的看法

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Orientation: ?The existing funding framework of the South African Broadcasting Corporation (SABC) has proved to be unsustainable. Research purpose: ?Because sustainable funding has an impact on the organisational outcomes (customer benefits and performance) of the public broadcaster in South Africa, this study sought to identify factors that influence its financial sustainability. Motivation for the study: ?Past studies have mainly focused on defining public service broadcasters or ascertaining the future of public service broadcasters. These researchers did not attempt to develop a sustainable funding framework. Research design, approach and method: ?The study adopted a positivistic paradigm and a quantitative approach that used a self-administered, structured questionnaire for data collection. An EFA was conducted, Cronbach’s alpha coefficients were calculated and the relationships between variables were measured by calculating Pearson product-moment correlations and conducting multiple regression analyses. The respondents were selected through a stratification sampling technique that drew participants from each provincial SABC office by accessing the database of managers, unionised and non-unionised employees, as well as freelancers. A total of 167 respondents completed the survey. Main findings: ?The study determined that internal stakeholders, a competitive environment and the management of resources have a significant positive influence on the sustainable funding of the SABC. In turn, sustainable funding of the SABC has a significant positive influence on organisational outcomes. Practical/managerial implications: ?It is envisaged that this study could assist the SABC in understanding the factors influencing financial sustainability, thereby assisting the organisation during strategy development and decision-making. Furthermore, this study provides practical recommendations that could improve the financial sustainability of the SABC. Contribution/value-add: ?This study contributes to the body of knowledge relating to sustainable funding in the context of public broadcasting.
机译：方向：？南非广播公司（SABC）的现有资金框架被证明是不可持续的。研究目的：？由于可持续资金对南非公共广播公司的组织成果（客户利益和绩效）有影响，因此本研究试图找出影响其财务可持续性的因素。研究动机：？过去的研究主要集中在定义公共服务广播公司或确定公共服务广播公司的未来。这些研究人员没有尝试建立可持续的资助框架。研究设计，方法和方法：？研究采用了实证主义范式和定量方法，该方法使用了自我管理的结构化问卷进行数据收集。进行了EFA，计算了Cronbach的α系数，并通过计算Pearson乘积矩相关性并进行了多次回归分析来测量变量之间的关系。通过分层抽样技术选择受访者，该技术通过访问经理，工会和非工会员工以及自由职业者的数据库吸引了SABC各省办公室的参与者。共有167位受访者完成了调查。主要发现：？该研究确定内部利益相关者，竞争环境和资源管理对SABC的可持续融资具有重大的积极影响。反过来，SABC的可持续资金对组织成果也有重大的积极影响。实际/管理上的影响：可以设想，该研究可以帮助SABC了解影响财务可持续性的因素，从而在战略制定和决策过程中为组织提供帮助。此外，这项研究提供了实用的建议，可以改善SABC的财务可持续性。贡献/增值：？本研究有助于在公共广播范围内提供有关可持续资金的知识体系。

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