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首页> 外文期刊>Advances in Economics and Business >Urban Art Scene in Madrid 'How Can a Contemporary Art Be Used for Tourism?'
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Urban Art Scene in Madrid 'How Can a Contemporary Art Be Used for Tourism?'

机译：马德里的城市艺术场景“如何将当代艺术用于旅游业？”

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Urban art (UA) is a contemporary art type, which was developed in the past four to five decades. Gradually with time, various UA types have been increasingly visible in many cities. While UA growth in certain cities has been faster, the progression of this art type in most cities has faced oppositions from various groups and thereby been slower. This research studies the current context of progression of UA scene in Madrid, considering Madrid as the case study. The research further explores the capability that UA could demonstrate as a tourism development tool in Madrid. Based on the capacity existent for UA being used as a tourism tool, the research suggests ways on how UA can be of best use for the society as a tourism tool. The research also aims to find out what categories of participants in the society should be benefited from UA scene being used for the tourism development in Madrid. The research is carried out using a qualitative research methodology and through an exploratory approach. The research is completed with the use of more primary source data together with additional secondary sources of data. Observations, short questionnaires and interviews are main primary source data gathering instruments while document analysis is the main instrument in processing secondary source data. The results show that Madrid is in a city full of UA types all around the city and has the definite capability to be further developed as a tourism tool. The urban artists are involving in creating their own UA pieces both legally as well as illegally while facing obstacles from the authorities, even though impediments have reduced from 2015 due to the new local government. However, the research concludes that Madrid's UA can be further developed through the continued support from policy makers and by giving the direct benefits of the development to local artists and the local UA stakeholders. The steps taken for the advancement of UA in Madrid will have an explicit effect also on its growth as a tourism development tool.
机译：都市艺术（UA）是当代艺术类型，在过去的四到五十年间发展起来。随着时间的流逝，在许多城市中越来越多地出现各种UA类型。尽管某些城市的UA增长速度更快，但在大多数城市中，这种艺术类型的发展却面临着来自不同群体的反对，因此发展速度较慢。这项研究以马德里为个案研究了马德里UA场景发展的当前背景。该研究进一步探索了UA可以证明其作为马德里旅游开发工具的能力。基于将UA用作旅游工具的能力，该研究提出了有关如何将UA作为旅游工具最有效地用于社会的方法。该研究的目的还在于找出在马德里旅游业发展中使用UA场景应使社会中的哪些类别的参与者受益。该研究是使用定性研究方法和探索性方法进行的。通过使用更多的主要源数据以及其他辅助数据源，完成了研究。观察，简短的问卷调查和访谈是主要的主要来源数据收集工具，而文档分析是处理次要来源数据的主要工具。结果表明，马德里是一个遍布整个城市的UA类型的城市，具有一定的能力，可以进一步发展为旅游工具。尽管自2015年以来由于新的地方政府而使障碍有所减少，但城市艺术家仍在合法和非法地参与制作自己的UA作品的过程中，同时面临着来自政府当局的障碍。但是，研究得出的结论是，可以通过政策制定者的持续支持以及将开发的直接利益带给当地艺术家和当地UA利益相关者，从而进一步发展马德里的UA。在马德里推进UA的措施也将对其作为旅游业发展工具的发展产生明确影响。

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