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Continuously Increasing Price in an Inventory Cycle: An OptimalStrategy for E-Tailers

机译:库存周期中不断上涨的价格:电子尾巴的最优策略

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Operations researchers have always assumed that when a product's unit cost is constant and its demand curve is known and stationary, a retailer of the product would find it optimal to replenish the inventory with a fixed quantity and to sell the product always at a fixed price. We present, with proof, a model that shows that, in such a case, an e-tailer is better off using a continuously increasing price strategy than using a fixed price strategy within each inventory cycle. Sensitivity analysis shows that this strategy is particularly profitable when demand is highly price sensitive and the inventory ordering and carrying costs are high.
机译:运营研究人员一直认为,当产品的单位成本恒定且其需求曲线已知且固定时,该产品的零售商会发现以固定数量补充库存并始终以固定价格出售产品是最佳选择。我们提供有证明的模型,该模型表明,在这种情况下,在每个库存周期内,使用持续增长的价格策略比使用固定价格策略更好。敏感性分析表明,当需求对价格高度敏感并且库存订购和运输成本很高时,该策略特别有利可图。

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