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Strategy for SMEs in the area of primary agricultural production

机译：初级农业生产领域的中小企业战略

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摘要

The goal of the paper was to define recommendations of a suitable business strategy for SMEs in the area of primary agricultural production. First, the external environment was analysed to define suitable recommendations for the industry, and also to discover opportunities and threats through fitting strategic analyses, that affect the aforementioned businesses. Secondly, it was necessary to get familiar with the internal environment and functioning of specific businesses in the industry (namely those that operate in the Western region of Prostějov at the foot of the Drahanska Highlands) and to evaluate their efficiency to define their strengths and weaknesses. The paper demonstrates that there is a wide range of means that can be taken advantage of when defining fitting strategies for agricultural businesses, e.g. the Porter’s Five Forces Model, the IFE and the IE Matrix, the SWOT Matrix as well as the general strategies by Ansoff. Among the most important recommendations for increasing the competitiveness of SMEs in the agricultural industry, there belong: taking advantage of all the suitable agricultural subsidies, taking advantage of accredited agricultural advisors, making sure that the legal requirements of governmental bodies are met, increasing revenues for arable farming (through a good quality seed stock, chemicals and fertilizers, the foundation of suitable storage facilities in order to postpone the sales of the grain after the harvest season), creating sales cooperatives/associations to balance the competing force of buyers, rejuvenating the workforce, solidifying the ownership structure in the businesses, entrepreneurial diversification (electrical energy production), increasing quality in animal farming.
机译：本文的目的是为初级农业生产领域的中小型企业定义合适的商业策略的建议。首先，对外部环境进行了分析，以为该行业定义合适的建议，并通过进行适合上述业务的战略分析来发现机会和威胁。其次，有必要熟悉该行业中特定企业（即在德拉汉斯卡高原高地脚下的Prostějov西部地区经营的企业）的内部环境和运作，并评估其效率以确定其优势和劣势。本文表明，在为农业企业定义适合战略时，可以利用多种手段。波特的五种力量模型，IFE和IE矩阵，SWOT矩阵以及Ansoff的总体策略。在提高中小企业在农业产业中竞争力的最重要建议中，包括：利用所有适当的农业补贴，利用经认可的农业顾问，确保满足政府机构的法律要求，增加政府收入。耕种（通过优质种子库存，化学药品和肥料，建立合适的存储设施，以推迟收获季节后谷物的销售），建立销售合作社/协会以平衡买家的竞争能力，使劳动力，巩固企业所有权结构，企业多元化（电能生产），提高畜牧业质量。

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