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The Impact Dimensions of Service Quality on the Acceptance Usage of Internet Banking Information Systems

机译:服务质量对网上银行信息系统接受使用的影响维度

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Nowadays, banking transactions are one of the most important daily services that fulfill a society needs. The broadly growth of information technology usage pushed banking institutions to embrace advanced technology to launch new electronic services. Internet technology has influenced the banking practicability because of its capability to enhance performance of financial operations. A major concern of Internet banking systems is the customers’ perception of service quality that render Internet banking a unique environment due to the lack of physical interaction between bank personnel and the customer. Thus, there is a necessity need for banking institutions identify factors that convince customers and raise their intention towards usage of these services. The purpose of this paper is to set forth a valid means and contribute to the field of measuring online service quality with a focus on optimizing this perception via electronic transactions in the domain technology of the banking industry and its reliability by examining the most important factors affecting customer perception towards acceptance of Internet banking in Jordan. The conceptual framework formulated and developed in this research study is an extension to the Technology Acceptance Model (TAM). The model was tested with a survey sample of 500 banking customers chosen randomly. The findings of the study indicate that all mentioned factors in the hypothesized model (TR, SP, QI, AW, PU and PEU) have significant impact within creating a positive atmosphere for stimulating the acceptance and use of Internet banking systems. Data analysis is based on the Statistical Package for Social Science (SPSS).
机译:如今,银行交易是满足社会需求的最重要的日常服务之一。信息技术使用的广泛增长促使银行机构采用先进技术来推出新的电子服务。互联网技术由于具有增强金融运营绩效的能力而影响了银行的实用性。互联网银行系统的主要关注点是客户对服务质量的看法,由于银行人员与客户之间缺乏物理互动,使得互联网银行成为了独特的环境。因此,银行机构有必要确定能够说服客户并提高其使用这些服务的意图的因素。本文的目的是提出一种有效的手段,并致力于测量在线服务质量,重点是通过研究影响银行业务的最重要因素来优化通过银行业领域技术中的电子交易及其可靠性的感知。客户对约旦接受互联网银行的看法。本研究中制定和开发的概念框架是对技术接受模型(TAM)的扩展。该模型使用随机选择的500家银行客户的调查样本进行了测试。研究结果表明,假设模型(TR,SP,QI,AW,PU和PEU)中提到的所有因素在营造积极的氛围以刺激互联网银行系统的接受和使用方面均具有重大影响。数据分析基于社会科学统计软件包(SPSS)。

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