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首页> 外文期刊>American Journal of Economics >The Study on Effect of Vertical Integration and Service-orientation on Financial Performance of Malaysian Firms
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The Study on Effect of Vertical Integration and Service-orientation on Financial Performance of Malaysian Firms

机译：纵向整合和服务导向对马来西亚企业财务绩效的影响研究

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To advance growth and maintain competitiveness in market, industrial manufacturers put their efforts in developing services in addition to their previous core product. Beside of attempts to advance technology in terms of product, a growing interest in service also highlights the importance of this issue as one of the new logic of marketing. In order to meet the increasingly complex customer demands and to respond to increasing challenges from intense market competition and technological advancements, manufacturing firms have developed a growing interest in service as a source of competitive advantage (Gebauer et al. 2006). Product-oriented factories extend their service business, and even transform themselves from being purely product-oriented companies to becoming service providers (Gebauer 2008). For instance, GE Capital’s service business is experiencing explosive growth as about 60% of GE’s profits come from services (Sawhney et al. 2003). However effective combination of service and manufacturing cannot be achieved easily. For instance, typical manufacturing companies often focus on production efficiency and economies of scale, and believe that variety and flexibility are costly, whereas service oriented values center on innovation, optimization and the idea that flexibility and variety create profits. The research topic of transformation of manufacturers into service oriented business is still in its infancy (Jacob&Ulaga 2008). Generally, this study tries to measure effectiveness of a business when a manufacturer company creates blue-ocean by providing a supply consists of both a tangible and intangible product (the so-called “service”) at same time. In addition, it does not argue about whether or not the manufacturer gain money directly from provided service. In action, this school of thought pursues the ways to help customer reaches his main objective by purchasing a tangible good. This is why, firms aligns their provided service with the final objective of consumer to support his demand.
机译：为了促进增长并保持市场竞争力，工业制造商除了先前的核心产品外，还致力于开发服务。除了尝试在产品方面提高技术水平之外，对服务的日益增长的兴趣也凸显了该问题作为营销新逻辑之一的重要性。为了满足日益复杂的客户需求并应对激烈的市场竞争和技术进步带来的日益严峻的挑战，制造公司对服务作为一种竞争优势的来源已经产生了越来越大的兴趣（Gebauer等，2006）。以产品为导向的工厂扩展了他们的服务业务，甚至从单纯的以产品为导向的公司转变为服务提供商（Gebauer 2008）。例如，GE资本的服务业务正经历爆炸性增长，因为GE约60％的利润来自服务业（Sawhney等，2003）。然而，服务和制造的有效结合并不容易实现。例如，典型的制造公司通常将重点放在生产效率和规模经济上，并认为多样性和灵活性是昂贵的，而面向服务的价值则以创新，优化以及灵活性和多样性创造利润的思想为中心。制造商向服务型企业转型的研究课题仍处于起步阶段（Jacob＆Ulaga 2008）。通常，本研究试图通过同时提供包含有形和无形产品（所谓的“服务”）的供应来制造制造商的公司来衡量企业的有效性。另外，它没有争论制造商是否直接从提供的服务中获利。实际上，这门思想流派通过购买有形商品来寻求帮助客户达到其主要目标的方法。这就是为什么公司将其提供的服务与消费者的最终目标保持一致以支持其需求的原因。

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