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The internationalization process of brazilian companies: a study of multiple cases in the heavy construction industry

机译:巴西公司的国际化进程:重型建筑行业的多个案例研究

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The aim of this article is to describe and to analyze how the consolidation in the international markets of Brazilian construction companies occurred. The methodological procedures had been classified as descriptive conclusive research and data was collected under a qualitative orientation. A study of four companies was conducted: Andrade Gutierrez, Mendes Júnior, Norberto Odebrecht and Queiroz Galv?o. A theoretical model with four analytical levels was considered: the macro context, the institutional environment, the industry and the firm. The results indicate that consolidation in international markets occurred largely as a result of factors concerning strategic management in response to the institutional processes and the appropriateness of the sector's competitive conditions. In theoretical terms, this article makes progress when understanding internationalization processes is concerned in that it proposes a model that integrates knowledge from the fields of study of administration, organizations and international business. Although the model may be refined in future research, we believe that it reflects an important step toward the development of a broad theoretical frame of reference capable of covering the wealth and diversity that are typical of international activity.
机译:本文旨在描述和分析巴西建筑公司在国际市场上的整合是如何发生的。该方法学程序已被归类为描述性结论性研究,并且在定性指导下收集了数据。对四个公司进行了研究:安德拉德·古铁雷斯,门德斯·朱尼尔,诺贝托·奥德布雷希特和奎罗斯·加尔夫奥。考虑了具有四个分析级别的理论模型:宏观环境,制度环境,行业和企业。结果表明,国际市场的整合很大程度上是由于针对机构流程和部门竞争条件的适当性而进行战略管理的因素所致。从理论上讲,本文在理解国际化过程方面取得了进步,因为它提出了一个模型,该模型整合了来自行政管理,组织和国际商务研究领域的知识。尽管该模型可能会在未来的研究中进行完善,但我们认为,这是朝着建立广泛的理论参考框架发展迈出的重要一步,该参考框架能够涵盖国际活动中典型的财富和多样性。

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