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Social Media Librarianship in Academic Libraries: Optimizing Trends for Real-Time User Engagement through Digital Billboards

机译：高校图书馆的社交媒体图书馆管理：通过数字广告牌优化实时用户参与度的趋势

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摘要

Academic libraries across the world are steadily incorporating social media as means to achieving their primary concern of supporting teaching and research in their respective higher institutions. Yet, there appears to be little concern for constant and instant conversation with users on these platforms. As a remedy, this paper makes a case for social media librarianship whereby a dedicated librarian is given the mandate of handling the social media platforms as their primary duty. The paper discusses the need for the social media librarian to take advantage of what is trending on social media as a way of effecting greater user engagement and consequently achieving intellectual stimulation in the campus. As a boost, the author draws on the potentials of digital billboards installed across the campus on which posts from the social media librarian and their conversation with library users are displayed live and publicly to foster interaction among the campus community. The implications of this are also considered, in terms of professionalism, technicality and finance.
机译：世界各地的大学图书馆都在稳步纳入社交媒体，以此作为实现其在各自高等院校中支持教学和研究的首要考虑的手段。但是，似乎很少有人担心与这些平台上的用户进行持续，即时的对话。作为一种补救措施，本文为社会媒体图书馆员工作提供了理由，其中赋予专门的图书馆员以处理社交媒体平台为主要职责。本文讨论了社交媒体库管理员需要利用社交媒体上的趋势作为一种手段来实现更大的用户参与度，从而在校园内实现智力激发的必要性。作为推动力，作者利用了在整个校园内安装的数字广告牌的潜力，在社交媒体馆员的帖子及其与图书馆用户的对话中实时和公开展示，以促进校园社区之间的互动。还从专业性，技术性和财务方面考虑了此问题的含义。

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