The Impact of Marketing Innovation on Creating a Sustainable Competitive Advantage: The Case of Private Commercial Banks in Jordan

Mahmod; J. Alsamydai; Ibrahim; A.M. Alnawas; Rodina A. Yousif

首页> 外文期刊>Asian Journal of Marketing >The Impact of Marketing Innovation on Creating a Sustainable Competitive Advantage: The Case of Private Commercial Banks in Jordan

【24h】

The Impact of Marketing Innovation on Creating a Sustainable Competitive Advantage: The Case of Private Commercial Banks in Jordan

机译：营销创新对创造可持续竞争优势的影响：以约旦的私人商业银行为例

获取原文

掌桥外文数据库（机构版） >>

开具论文收录证明 >>

文献代查 >>

页面导航

摘要
著录项
相似文献
相关主题

摘要

The aim of the study was to examine the impact of marketing innovation on creating a sustainable competitive advantage in the financial sector. The current research was based on empirical approach. A random sample of 200 respondents? was drawn from t

机译：该研究的目的是检验营销创新对在金融领域创造可持续竞争优势的影响。当前的研究基于经验方法。随机抽取200名受访者？从t

著录项

来源
《Asian Journal of Marketing》 |2010年第3期|共18页
作者
Mahmod; J. Alsamydai; Ibrahim; A.M. Alnawas; Rodina A. Yousif;
展开▼
作者单位

展开▼
收录信息
原文格式 PDF
正文语种
中图分类商品流通与市场;
关键词

相似文献

外文文献
中文文献
专利

1. The Impact of Talent Management on Competitive Advantage in Commercial Banks in Jordan from the Point of View of Banks’ Employees [J] . Heba Ismaeel Al Nsour, Bandar Kareem Abu Tayeh Arab Economic and Business Journal . 2018,第1期

机译：从银行员工角度看人才管理对约旦商业银行竞争优势的影响
2. THE EFFECT OF MARKETING KNOWLEDGE MANAGEMENT ON BANK PERFORMANCE THROUGH FINTECH INNOVATIONS: A SURVEY STUDY OF JORDANIAN COMMERCIAL BANKS [J] . Hani Al-Dmour, Futon As four, Rand Al-Dmour, Interdisciplinary journal of information, knowledge, and management . 2020,第1期

机译：营销知识管理通过金融气创新对银行业绩的影响：约旦商业银行调查研究
3. Supporting Strategies for Organizational Innovation and Their Impact on the Achieving Competitive Advantage in Jordanian Islamic Bank [J] . Faraj Harahsheh, Mohamed Abu Qulah Management Science and Engineering . 2016,第2期

机译：约旦伊斯兰银行组织创新的支持策略及其对获得竞争优势的影响
4. THE IMPACT OF INNOVATION, COMPETITIVE ADVANTAGE, AND MARKET ORIENTATION ON A FIRM'S MARKETING PERFORMANCE IN THE GARMENT INDUSTRY IN INDONESIA [C] . T. C. Efrata, W. E. D. Radianto, MA. E. Marlina, International Conference on Organizational Innovation . 2019

机译：创新，竞争优势和市场取向对印度尼西亚服装行业营销业绩的影响
5. Utilizing collaborative technologies to create sustainable competitive advantage: Improving situation awareness to impact the decision-action cycle in the United States Navy. [D] . Kruse, William John. 2001

机译：利用协作技术创造可持续的竞争优势：增强态势感知能力，以影响美国海军的决策行动周期。
6. Catalyzing marketing innovation and competitive advantage in the healthcare industry: the value of thinking like an outsider [O] . James K. Elrod, John L. Fortenberry Jr. 2018

机译：促进医疗保健行业的营销创新和竞争优势：像局外人一样思考的价值
7. The Impact of Marketing Innovation on Creating a Sustainable Competitive Advantage: The Case of Private Commercial Banks in Jordan [O] . Mahmod J. Alsamydai, Ibrahim A.M. Alnawas, Rodina A. Yousif 2010

机译：营销创新对创造可持续竞争优势的影响：约旦私营商业银行的案例

The Impact of Marketing Innovation on Creating a Sustainable Competitive Advantage: The Case of Private Commercial Banks in Jordan

摘要

著录项

相似文献

相关主题

期刊订阅