Role of Shopping Motives, Age and Gender in Evaluating Retail Atmospheric Cues

Z. Ozdamar Ertekin; G. Bayraktaroglu; N. Gurkaynak

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Role of Shopping Motives, Age and Gender in Evaluating Retail Atmospheric Cues

机译：购物动机，年龄和性别在评估零售气氛线索中的作用

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Atmospherics has received increasing attention from marketing scholars. However, most of the prior studies investigated single dimensions of atmosphere. Comprehensive studies including multi dimensions of the retail environment is still limited. Furthermo

机译：营销学者越来越关注大气。但是，大多数先前的研究都研究了大气的单一维度。包括零售环境多维在内的综合研究仍然有限。进一步

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《Asian Journal of Marketing》 |2014年第1期|共20页
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Z. Ozdamar Ertekin; G. Bayraktaroglu; N. Gurkaynak;
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中图分类商品流通与市场;
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Role of Shopping Motives, Age and Gender in Evaluating Retail Atmospheric Cues

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