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Factors Influencing the Acceptability of Travel Demand Management Measures in Lahore Application of Behavioral Theories

机译：拉合尔行为理论应用中影响旅行需求管理措施可接受性的因素

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This paper aims to identify the underlying factors in the acceptability of public transport improvement, office-based transport service, and fiscal policy measures using a framework of behavioral theories. The findings are based on results of a questionnaire survey, factor analyses, and structural equation modeling. This paper develops a joint-structural model of the theory of planned behavior and the norm-activation model, and explains the significance of behavioral theories in predicting people’s behavioral intentions and response to travel demand management (TDM) measures. The findings reveal that attitudes toward public transport, perceived behavioral control over public transport, and social and personal norms are significant determinants of people's behavioral intentions regarding TDM measures. Other factors include social status traits, flexibility and freedom, income and traveling mode. Some intervention packages have been suggested to activate different attitudes and norms for effective behavioral change. This study should provide a deep understanding of significant factors that need to be considered in implementing TDM measures in developing countries.
机译：本文旨在通过行为理论的框架来确定公共交通改善，办公交通服务和财政政策措施的可接受性的潜在因素。这些发现基于问卷调查，因素分析和结构方程模型的结果。本文建立了计划行为理论和规范激活模型的联合结构模型，并解释了行为理论在预测人们的行为意图和对旅行需求管理（TDM）措施的反应中的重要性。研究结果表明，对公共交通的态度，对公共交通的行为控制以及社会和个人规范是人们对TDM措施的行为意图的重要决定因素。其他因素包括社会地位特征，灵活性和自由，收入和出行方式。建议采取一些干预措施来激活不同的态度和规范，以有效改变行为。这项研究应深刻理解在发展中国家实施TDM措施时需要考虑的重要因素。

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