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首页> 外文期刊>Industrial Engineering Letters >Critical Analysis of Advertisements and Their Influence/Impact on Customer Loyalty (Case of Consumable Goods)
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Critical Analysis of Advertisements and Their Influence/Impact on Customer Loyalty (Case of Consumable Goods)

机译：广告的批判分析及其对顾客忠诚度的影响/影响（消费品的情况）

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摘要

This research deals with the study of “Contemporary analysis of ads and their impact on customer loyalty”. To carry out this research survey was conducted by visiting different areas. Sample of 100 people were drawn from the population by using simple random sampling. Data was collected by using questionnaire. The data was analyzed by using SPSS and Microsoft Excel 2007. Various statistical tools and test were applied on the data that evaluate the analysis of ads and their impact on customer loyalty. The results extracted from the research indicated that there is a positive relationship between advertising and customer loyalty. The findings indicate that consumer attitudes towards Internet advertising differ from many predictions about this new media and customer loyalty is viewed as the strength of the relationship between an individual's relative attitude and repeat patronage. The relationship is seen as mediated by social norms and situational factors. Cognitive, affective, and cognitive antecedents of relative attitude are identified as contributing to loyalty, along with motivational, perceptual, and behavioral consequences. So, researcher gives the tactics of advertising via mobile, TV and other communication channels that advertising can change and give the positive effect to customer.
机译：这项研究涉及“广告的当代分析及其对客户忠诚度的影响”的研究。为了进行这项研究调查是通过访问不同地区进行的。使用简单的随机抽样从人口中抽取100人作为样本。通过问卷调查收集数据。使用SPSS和Microsoft Excel 2007对数据进行了分析。对数据使用了各种统计工具和测试，以评估广告的分析及其对客户忠诚度的影响。从研究中提取的结果表明，广告与客户忠诚度之间存在正相关关系。调查结果表明，消费者对互联网广告的态度与有关这种新媒体的许多预测不同，客户忠诚度被视为个人相对态度和重复顾客之间关系的力量。这种关系被认为是由社会规范和情境因素介导的。相对态度的认知，情感和认知前因被认为有助于忠诚，以及动机，感知和行为后果。因此，研究人员通过移动，电视和其他通信渠道给出了广告策略，广告可以改变并给客户带来积极影响。

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