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How can E-business Strategies Develop through Knowledge Management? In Ernst and Young Organization in Jordan

机译:电子商务策略如何通过知识管理发展?在约旦的安永组织

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This research is meant to understand the impact of knowledge management on the development of e-business strategies. The case study which was taken into consideration is EY organization in Jordan. The research took a sample of 30 managers within the middle and high management in the company under examination.Through analyzing the responses of the sample from the questionnaire the outcomes of the study revealed that most of the participants who answered the questionnaire appeared to be from the middle management while the variables which appeared to be influential on the e-business strategies of the organizations were Decision Making Process (Forecast), Customer-Supplier Trends, Sharing and Organizational Knowledge Base respectively. Based on that the study recommends They should use to overcome knowledge base and organizational complexity. By using KM, executive managers will gain a competitive advantage to the organization, and support their business operations by configuring the available resources and utilizing them to meet the customers’ and market needs.
机译:这项研究旨在了解知识管理对电子商务战略发展的影响。被考虑的案例研究是约旦的安永组织。该研究从接受调查的公司中高层管理人员中抽取了30位经理人作为样本。通过分析调查问卷中样本的答复,研究结果表明,回答调查问卷的大多数参与者似乎来自于中层管理人员,而似乎对组织的电子商务策略有影响的变量分别是决策过程(预测),客户-供应商趋势,共享和组织知识库。在此基础上,研究建议他们应该使用它来克服知识库和组织复杂性。通过使用KM,执行经理将获得组织的竞争优势,并通过配置可用资源并利用它们来满足客户和市场需求来支持其业务运营。

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