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Position Analysis of Small-Medium Business Strategy on Medan Batik

机译：棉兰蜡染中小企业战略的位置分析

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This study aims to develop appropriate strategies in marketing for small and medium enterprises, especially small and medium enterprises Medan batik located in Medan Deli District. The data collected in this study using interviews, documentation and focus discussion group. Analytical tool used is qualitative analysis especially SWOT. Based on SWOT analysis, it is found that: strength of Medan small-scale batik business is sufficient capital owned either from the capital of the business owner and from some state-owned enterprises (SOE’s) that provide soft loan assistance, from a variety of motives and materials provided by business owners, production facilities that have been standardized. Weaknesses: The location of the business is far from raw materials because some of them are still provided from the island of Java, the promotion is still less because the owner still rely on bazaars from local municipal government and word of mouth, poor business management, and inadequate employee operational skills. Opportunities: demand for batik products is quite high, especially from certain institutions or institutions in the city of Medan, the number of competitors in the city of Medan that has not been much especially competitors batik in Medan Tembung Sub district and District Denai, CSR (Corporate Social Responsibility) assistance from the company especially PT. Bank Sumut (Local Government Bank) and PT. Pertamina (Government Oil Company). Threats: weather factors, especially rainy weather that inhibits the production process, local government policy that has not been optimal, the progress of digital technology, and the price of expensive raw materials because purchased from outside the city of Medan. Judging from the analysis diagram of Batik Azzahra SWOT known that the SO Strategy (Strength and Opportunity), which is suitable used Azzahra batik foundation. This SO or aggressive strategy is based on the company's way of thinking, by utilizing all the power to seize and exploit the greatest opportunity.
机译：本研究旨在为中小型企业，特别是位于棉兰熟食区的棉兰蜡染中小型企业，制定适当的营销策略。本研究使用访谈，文档和重点讨论小组收集的数据。使用的分析工具是定性分析，尤其是SWOT。根据SWOT分析，发现：棉兰小型蜡染业务的实力是足够的资本，既可以从企业所有者的资本中获得，也可以从一些提供软贷款援助的国有企业（SOE）中获得，这些国有企业来自各种企业主提供的动机和材料，已经标准化的生产设施。劣势：公司的地理位置与原材料相距甚远，因为其中一些仍是从爪哇岛提供的;由于业主仍然依靠当地市政府的集市和口碑相传，业务管理不善，因此促销活动仍然较少员工的操作技能不足。机会：对蜡染产品的需求非常高，尤其是棉兰市的某些机构或机构，棉兰市的竞争者数量并不多，尤其是棉兰Tembung Sub区和德奈地区CSR的竞争者蜡染（公司特别是PT提供的企业社会责任）协助。 Sumut银行（当地政府银行）和PT。 Pertamina（政府石油公司）。威胁：天气因素，特别是阴雨天气会影响生产过程，地方政府的政策未达到最佳状态，数字技术的进步，以及从棉兰市以外购买的昂贵原材料的价格。从蜡染Azzahra蜡染的分析图判断，SW战略（强度和机会）非常适合使用Azzahra蜡染粉基础。这种SO或积极进取的策略基于公司的思维方式，通过利用所有力量来抓住和利用最大的机会。

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