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The Impact of Social Media Marketing on the Success of Small-Sized Enterprises in Jordan

机译：社交媒体营销对约旦小型企业成功的影响

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摘要

The present study aimed to explore the impact of using social media as marketing tool on the success of small-sized enterprises in Jordan. The study’s population consists from all the owners of small restaurants located in Jordan, Amman. As for the sample, it consists of (100) owners who are selected from the population. The questionnaire sheds a light on (e-infrastructure, having a social media page, and human resources).It was found that the owners of small restaurants in Jordan have positive attitudes towards using social media as a marketing tool. It was found that using social media as a marketing tool has a statistically significant impact on the success of small-sized enterprises in Jordan. It was found that having a social media page has a statistically significant impact on the success of small-sized enterprises. It was found that e-infrastructure and human resources don’t have any statistically significant impact on the success of small-sized enterprises. The researcher recommends developing the e-infrastructure in Jordan.
机译：本研究旨在探讨使用社交媒体作为营销工具对约旦小型企业成功的影响。这项研究的人口来自位于安曼约旦的所有小餐馆老板。至于样本，它由从人口中选出的（100）位所有者组成。问卷调查揭示了（电子基础设施，拥有社交媒体页面和人力资源）的结果，发现约旦小餐馆的所有者对使用社交媒体作为营销工具持积极态度。研究发现，使用社交媒体作为营销工具对约旦小型企业的成功具有统计学上的显着影响。人们发现，拥有社交媒体页面对小型企业的成功具有统计学上的显着影响。研究发现，电子基础设施和人力资源对小型企业的成功没有统计学上的显着影响。研究人员建议在约旦开发电子基础设施。

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