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Marketing of Information and Library Services in Nigerian University Libraries: The Way Forward

机译：尼日利亚大学图书馆的信息和图书馆服务营销：前进的道路

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摘要

University libraries in Nigeria exist to support teaching, learning and research needs of their parent institutions. This is done through the provision of up –to-date information resources to their clientele –students, teaching and non-teaching staff. This mission can be best accomplished through effective marketing of information and library services to their respective users. This paper examines marketing of information and library services in Nigerian university libraries; the current situation and the way forward. Marketing of information and library services is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. The use of Marketing mix (the 7p’s) and other marketing strategies such as exhibition, segmentation and use of Internet were seen as means which could be used to market information and library services to various users in Nigerian University Libraries. Keywords: Marketing, users’ satisfaction, library services, information, university libraries, Nigeria.
机译：尼日利亚的大学图书馆可以满足其母校的教学，学习和研究需求。这是通过向客户，学生，教学人员和非教学人员提供最新的信息资源来实现的。通过向各自用户有效地营销信息和图书馆服务，可以最好地完成这一使命。本文研究了尼日利亚大学图书馆的信息和图书馆服务营销。目前的情况和前进的方向。信息和图书馆服务的营销是一个社会和管理过程，个人和团体可以通过与他人创造和交换产品和价值来获得他们需要和想要的东西。使用营销组合（7p）和其他营销策略（例如展览，细分和使用互联网）被视为可以用来向尼日利亚大学图书馆的各种用户推销信息和图书馆服务的手段。关键字：市场营销，用户满意度，图书馆服务，信息，大学图书馆，尼日利亚。

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