...
  • 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>International Research: Journal of Library and Information Science >An Emperical Study of Strategic Approach to Marketing and Promotion of Information Products and Services in Nigeria University Libraries
【24h】

An Emperical Study of Strategic Approach to Marketing and Promotion of Information Products and Services in Nigeria University Libraries

机译：尼日利亚大学图书馆中营销和推广信息产品与服务的战略方法的实证研究

获取原文
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

The purpose of this study is to investigate the strategic approach in marketing and promoting information products and services in Nigerian University libraries. The findings shows that majority of the university libraries used does not showcase their nonreference products and services .Some of these non-reference services are not readily available and where they are available they were underutilized. Whereas reference products and services such as indexing and abstracting, internet web visitation, photocopy services were readily available in most the used university libraries for marketing. It also emerged from the findings that words of mouth and the use of internet web, were widely acceptable and used for promotional strategies for marketing information products and services in almost all the used University libraries. Giving user’s interest priority in the library, good communication channels, checking regularly level of user satisfaction were some of the strategic approaches to marketing information products. Based on these findings, the researcher thereby suggested necessary recommendations.
机译：这项研究的目的是调查在尼日利亚大学图书馆中营销和推广信息产品和服务的战略方法。调查结果表明，所使用的大多数大学图书馆未展示其非参考产品和服务。其中一些非参考服务不易获得，并且在可用的地方未得到充分利用。虽然参考产品和服务（例如索引和摘要，互联网访问），影印服务已在大多数二手大学图书馆中很容易地用于营销。从调查结果中还可以发现，口碑和互联网的使用已被广泛接受，并被用于几乎所有使用过的大学图书馆的营销信息产品和服务的促销策略。优先考虑图书馆的用户兴趣，良好的沟通渠道，定期检查用户的满意程度是营销信息产品的一些战略方法。基于这些发现，研究人员因此提出了必要的建议。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号