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首页> 外文期刊>International Food and Agribusiness Management Review >What do consumers think about farm animal welfare in modern agriculture? Attitudes and shopping behaviour RESEARCH ARTICLE
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What do consumers think about farm animal welfare in modern agriculture? Attitudes and shopping behaviour RESEARCH ARTICLE

机译：消费者如何看待现代农业中的农场动物福利？态度和购物行为研究文章

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摘要

Several food crises damaged the image of the agricultural sector and consumers have lost trust, especially in animal production practices. Large parts of society believe that animal welfare standards in livestock production need to be improved. As a result, numerous animal welfare products have emerged on the market. This consumer paper identifies five clusters and, thus, strategic groups for the purchase of animal welfare products within the large group of consumers that differ significantly in their attitudes towards modern agriculture, their perception of animal welfare, their social acceptance of meat consumption and their shopping behaviour. Even personal differences are found between the clusters. Based on the results, we derived specific marketing implications for each cluster. These implications can help to develop a more differentiated market segment for animal welfare products in terms of animal welfare level and required price premium, enabling consumers to make product choices according to their preferences.
机译：几次粮食危机破坏了农业部门的形象，消费者失去了信任，特别是在动物生产实践中。社会上的大多数人认为，畜牧生产中的动物福利标准需要提高。结果，市场上出现了许多动物福利产品。这份消费者论文确定了五个集群，因此，在大批消费者中购买动物福利产品的战略群体在对现代农业的态度，对动物福利的看法，对肉类消费的社会接受程度以及对购物的购买方面也存在很大差异行为。在集群之间甚至发现个人差异。根据结果​​，我们得出了每个集群的具体营销含义。这些含义可以帮助根据动物福利水平和要求的价格溢价为动物福利产品开发更具差异性的细分市场，使消费者能够根据自己的喜好进行产品选择。

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