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首页> 外文期刊>International Journal of Affective Engineering >Functionality of Signboard in Considering Landscape
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Functionality of Signboard in Considering Landscape

机译：考虑景观的招牌功能

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Recently, regulations governing outdoor advertisements have been enacted in Kyoto, and elsewhere, based on landscape and cityscape planning considerations. Commonly, such regulations are based on desires to preserve historical townscapes and permit development of more attractive cities. In this study, we aimed to clarify conditions by which signboards can be made to harmonize with their surrounding landscape from the viewpoint of color, while maintaining a sufficient level “functionality” in locations where we normally live. The experiment was conducted using a personal computer monitor on which colored signboards were displayed against various backgrounds. The results are suggested that coloring patterns in which white is used as the background or lettering color are highly evaluated for “harmony”, and coloring patterns of black or chromatic color background × white lettering are likely to remain in the viewer’s “impression”.
机译：近来，基于景观和城市景观规划考虑，已经在京都和其他地方制定了关于户外广告的法规。通常，此类法规基于保护历史城镇景观并允许开发更具吸引力的城市的愿望。在这项研究中，我们旨在弄清可以从彩色的角度看待招牌与周围环境协调的条件，同时在我们通常居住的地方保持足够水平的“功能”。实验是使用个人计算机显示器进行的，在该显示器上以各种背景显示了彩色的招牌。结果表明，以白色为背景或字母颜色的着色模式被高度评价为“和谐”，而黑色或彩色背景×白色字母的着色模式可能会保留在观看者的“印象”中。

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