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Cross-Cultural Web Design and Education: A Comparison Between Arab Universities and US Universities Based on Hofstede Cultural Dimensions

机译:跨文化网站设计与教育:基于霍夫斯泰德文化维度的阿拉伯大学与美国大学的比较

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There have been many studies in the last few years which have conducted the link between culture and web design. A few of the studies which were undertaken specifically focused on the effect of culture on educational websites, however very few have studied the differences between Arabic culture and Western culture and the effect each culture has on educational websites. The main objective of this paper is to overlay the differences between two cultures and examine the impact of culture based on Hofstede cultural dimensions on educational websites. For a conclusion to be made, the investigation must include three university websites from the two different areas in the world selected, which have a significant difference in culture according to Hofstede’s dimension culture. The universities that were chosen in this investigation are from the USA and Arab countries which include Harvard University, Stanford University and Columbia University, the universities from the Arab world includes Cairo University, Algiers University I and King Fahd University of Petroleum and Minerals.The results show that Arab university websites are more concerned about the amount of information that the website holds and the number of images it contains even if the images are of small sizes, unlike the English university websites which contain less images but larger in dimensions. The experts found themselves more comfortable surfing the Arab university websites due to the images barely containing any women. This is due to the masculinity of this culture, unlike the American culture which accepts women on images. This opposes Hofstedes’ findings that the masculinity in the USA is higher than the masculinity in the Arab culture. The Arabic culture has more collectivism and uncertainty than the American culture the Arabic culture is also short-term orientated compared to the American culture which is long-term orientated.
机译:过去几年中进行了许多研究,将文化与网页设计联系起来。一些专门针对文化对教育网站的影响而进行的研究,但是很少研究阿拉伯文化和西方文化之间的差异以及每种文化对教育网站的影响。本文的主要目的是覆盖两种文化之间的差异,并基于霍夫斯泰德的文化维度研究文化对教育网站的影响。为了得出结论,调查必须包括所选世界两个不同地区的三个大学网站,根据霍夫斯泰德的维度文化,这三个网站的文化差异很大。本次调查选择的大学来自美国和阿拉伯国家,包括哈佛大学,斯坦福大学和哥伦比亚大学,来自阿拉伯世界的大学包括开罗大学,阿尔及尔第一大学和法赫德国王石油与矿产大学。表明,阿拉伯大学的网站更加关注该网站所拥有的信息量及其所包含的图像数量,即使图像的尺寸较小,这与英语大学的网站所包含的图像较少但尺寸较大的情况不同。专家们发现,由于这些图像几乎没有女性,因此他们更容易在阿拉伯大学的网站上冲浪。这是由于这种文化的阳刚之气,与美国文化不同,美国文化接受女性形象。这与霍夫斯泰德斯(Hofstedes)的发现相反,即美国的男性气质高于阿拉伯文化中的男性气质。与美国文化相比,阿拉伯文化比美国文化具有更多的集体主义和不确定性。与美国文化相比,阿拉伯文化也是短期的。

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