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首页> 外文期刊>International Journal of Business and Management >Marketing Practices and Their Effects on Firm’s Performance: Findings from Small and Medium Sized Catering and Restaurants in Karachi
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Marketing Practices and Their Effects on Firm’s Performance: Findings from Small and Medium Sized Catering and Restaurants in Karachi

机译：营销实践及其对企业绩效的影响：卡拉奇中小型餐饮和餐馆的调查结果

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摘要

Marketing should be called as the competitive edge of every business. Marketing practices are differing from continent to continent, countries to countries, cities to cities and sector to sector in relation with social, cultural and economic backgrounds. The differentiation among space, time and effectiveness of marketing practices could be the distinction for any firm or business in particular environment. Different approaches of marketing planning and practices are used in different phases of the company’s life. In Karachi, majority of small businesses and even some big corporate companies involved in peculiar marketing practices. In this study the Marketing benefits, its role and results are addressed in the context of Restaurant and Caterers business. The objective of the study is to determine the effects of existing marketing practices of restaurant and catering businesses on their performance and their commerce. The aim of this study is to analyze the vague marketing practices and its effect on restaurant and catering business and their performance in Karachi.
机译：营销应被称为每项业务的竞争优势。营销实践因社会，文化和经济背景的不同而各不相同。营销实践的空间，时间和有效性之间的区别可能是特定环境中任何公司或企业的区别。公司生命的不同阶段使用了不同的营销计划和实践方法。在卡拉奇，大多数小型企业，甚至一些大型公司都参与了特殊的营销活动。在这项研究中，市场营销收益，其作用和结果在餐饮业的背景下得到了解决。该研究的目的是确定饭店和餐饮业现有营销实践对其绩效和商业的影响。这项研究的目的是分析模糊的营销实践及其对餐馆和餐饮业的影响及其在卡拉奇的表现。

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