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Hybrid Communication Strategies and Tools as a Strategic Lever to Improve Supply Chain performance

机译：混合沟通策略和工具作为提高供应链绩效的战略杠杆

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In this highly volatile global economy, organizations need to deploy various levers to improve supply chain performance. Supply chain needs to be responsive and agile to changing market conditions. The objective of the supply chain is to have the right products and services in the right quantities, at the right place, at the right moment, produced with minimal cost with the required quality level. To facilitate that, communication is considered one of the key levers to its success. While traditional communication approaches improved supply chain performance, in this dynamic environment there are still significant gaps and few opportunities to innovate the communication process within the whole supply chain. The purpose of this article is to explore how organizations can improve the performance of the communication process within the whole supply chain through the application of hybrid strategies and tools. The research methodology was qualitative exploratory in nature to confirm the relevance of the research question, and to explore through extensive literature review different strategies and tools to be applied to improve communication in supply chain. Supply chain managers can potentially benefit from this research, this study contributes to communication process in the supply chain by going beyond the benefits and problems of communication process that occur in day-to-day operational communications. It adds a new perspective to fit the flexibility and agility exist in the market place by proposing the use of hybrid strategies and tools to improve connectivity, information exchange, knowledge sharing and relationship alignment in the networked supply chain.
机译：在这种高度动荡的全球经济中，组织需要部署各种杠杆来改善供应链绩效。供应链需要对不断变化的市场状况做出响应并保持敏捷。供应链的目标是在正确的位置，正确的时刻，以最小的成本和所需的质量水平，以正确的数量提供正确的产品和服务。为此，交流被认为是成功的关键手段之一。尽管传统的沟通方法改善了供应链绩效，但在这种动态环境中，仍然存在巨大的差距，并且很少有机会创新整个供应链中的沟通流程。本文的目的是探索组织如何通过应用混合策略和工具来改善整个供应链中沟通过程的绩效。该研究方法本质上是定性探索性研究，以确认研究问题的相关性，并通过广泛的文献探索来探讨可用于改善供应链沟通的不同策略和工具。供应链经理可能会从这项研究中受益，这项研究超越了日常运营沟通中发生的沟通过程的好处和问题，从而为供应链中的沟通过程做出了贡献。通过提出使用混合策略和工具来改善网络供应链中的连通性，信息交换，知识共享和关系调整的建议，它为适应市场中存在的灵活性和敏捷性提供了新的视角。

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