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Key Determinants of Satisfaction among International Business Students in Regional Context

机译：区域背景下国际商科学生满意度的关键决定因素

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Student satisfaction has been one of the core factors in retaining and attracting international business students to educational institutions. The ability to know the level of students’ satisfaction and the factors affecting it can add a competitive advantage and is considered an opportunity to act proactively in education business. While this information has substantial impact on institutional marketing strategies, there is a dearth of information about the level of satisfaction of business students in Northern Ontario, a vast geographical area representing only a small percentage of the Canadian population. This study aims to fill the gap in existing knowledge about international business students in a regional context. The study addresses the following questions: 1)What is the level of satisfaction of international business students studying in this northern Ontario region? 2)What are the perceived factors that affect the level of satisfaction of international business students in the region? Data were collected from international business students at Laurentian University using the Service Quality Model (SERVQUAL) to develop the conceptual framework guide. The model provided an explanation for the relation between the quality of service and customer expectations. The results of this study showed a satisfaction level that was lower than expected for international business students. This was evident particularly for females who had taken fewer courses with limited work experience and for graduate students. However, students-especially females-with more work experience were more satisfied. The findings lead to a number of implications for future research related to the formulation of curriculum and administrative policy.
机译：学生满意度一直是留住和吸引国际商科学生到教育机构的核心因素之一。知道学生的满意度水平和影响其的因素的能力可以增加竞争优势，并被认为是积极开展教育业务的机会。尽管此信息对机构营销策略有重大影响，但缺乏关于北安大略商业学生满意度的信息，北安大略是一个广阔的地理区域，仅占加拿大人口的一小部分。本研究旨在填补区域背景下有关国际商科学生的现有知识空白。该研究解决了以下问题：1）在安大略省北部地区学习的国际商科学生的满意度如何？ 2）哪些因素会影响该地区国际商科学生的满意度？使用服务质量模型（SERVQUAL）从劳伦森大学的国际商科学生中收集数据，以开发概念框架指南。该模型为服务质量和客户期望之间的关系提供了解释。这项研究的结果表明，满意度水平低于国际商科学生的预期水平。对于那些参加较少工作经验有限的课程的女性和研究生来说，这一点尤其明显。但是，有更多工作经验的学生，尤其是女性，更满意。这些发现对与课程和行政政策制定有关的未来研究产生了许多影响。

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