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Relational and Identity-Making Capabilities in the Internationalization Process: The Case of US Food Service Sector

机译:国际化过程中的关系和身份识别能力:以美国食品服务业为例

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This paper aims at exploring the link between internationalization strategies and local identity. More precisely, this study analyzes how firms manage this relationship, understanding if a firm can express the local identity and to what extent this latter can be extended through without jeopardizing the essential soul of its products/services. The analysis is developed according to a double level that includes the recognition of both distinctive resources and competences and the specific relational capabilities necessary in the internationalization process. Furthermore, the strength of this paper is represented by the examination of different types of firms (single location full-service restaurants, chain restaurants and fast food restaurants) operating in the food service sector.
机译:本文旨在探讨国际化战略与本地身份之间的联系。更准确地说,本研究分析了企业如何处理这种关系,了解企业是否可以表达当地身份,以及在不损害其产品/服务的本质灵魂的情况下可以扩展到何种程度。该分析是根据双重层次进行的,其中包括对独特资源和能力的认可以及国际化过程中必要的特定关系能力。此外,本文的优势在于对食品服务行业中不同类型的公司(单地点的全方位服务餐厅,连锁餐厅和快餐店)的考察。

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