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首页> 外文期刊>International Journal of Business and Management >The Social Media Usage and its Impact on the Innovative Behavior: The Mediator Role of Information Technology: A Field Study in the Information and Communication Technology Organizations in Jordan
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The Social Media Usage and its Impact on the Innovative Behavior: The Mediator Role of Information Technology: A Field Study in the Information and Communication Technology Organizations in Jordan

机译：社交媒体的使用及其对创新行为的影响：信息技术的中介作用：约旦信息和通信技术组织的实地研究

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This study aimed to shed the light on the role of Social Media usage in the innovative behavior through the recent information technology (IT) in the organizations specialized in the information and communication technology (ICT) field. The study population consisted of the ICT organizations operating in Jordan as affiliated with the Information and Communication Technology Association (INTAJ) amounting to 161 organization. The analysis unit consisted of the managers in the top and middle level. The study relied on the simple random sample; and it reached a number of conclusions the most important of which is that the perceptions by respondents of the independent variable Social Media Usage were medium; and the same applies to all its dimensions. The dependent variable Innovative Behavior was also medium, as well as all its dimensions. As for the mediator variable IT, the respondents' perceptions were high, along with all its dimensions. The study indicated that there is a statistically significant impact for the Social Media usage with its component on the innovative behavior. Also, it was found that a statistically significant impact for the Social Media usage with its component on the innovative behavior through the IT in the organizations operating in the ICT field in Jordan. These conclusions indicated that there is an opportunity for the ICT organizations to promote its innovative behavior through the Social Media usage. Based on the reached conclusions, the study concluded a set of recommendations the most important of which is that the awareness should be increased with respect to the capacities that are available due to the use of the Social Media as well as the advantages that can be utilized by the ICT organizations in Jordan through this use; the organization should well utilize the Social Media usage especially the Groups and Sharing by taking the necessary decision that lead to the activation of the Social Media role in the various phases of the innovative behavior; and the need for the organizations to direct the use of Social Media through the dissemination of a culture of innovation based on the use of Social Media.
机译：这项研究旨在通过专门从事信息和通信技术（ICT）领域的组织中的最新信息技术（IT）揭示社交媒体在创新行为中的作用。研究人群包括约旦的ICT组织，隶属于信息和通信技术协会（INTAJ），共有161个组织。分析部门由高层和中层的管理人员组成。该研究依靠简单的随机样本。它得出了许多结论，其中最重要的是，受访者对独立变量“社交媒体使用”的看法中等。所有尺寸都相同。因变量“创新行为”及其所有维度也中等。对于中介变量IT，受访者对其所有方面的看法很高。研究表明，社交媒体使用及其对创新行为的影响在统计上具有显着影响。此外，还发现，在约旦的ICT领域开展业务的组织中，社交媒体的使用对信息技术的创新行为产生了统计上的显着影响，其组成部分通过IT部门的创新行为。这些结论表明，ICT组织有机会通过社交媒体的使用来促进其创新行为。根据得出的结论，研究得出了一系列建议，其中最重要的建议是应提高对由于使用社交媒体以及可以利用的优势而产生的能力的认识。约旦的ICT组织通过这种使用;组织应做出必要的决定，在创新行为的各个阶段激活社交媒体角色，从而充分利用社交媒体的使用，尤其是“群体和共享”;组织需要通过传播基于使用社交媒体的创新文化来指导社交媒体的使用。

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