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How Do Social Media, Mobility, Analytics and Cloud Computing Impact Nonprofit Organizations? A Pluralistic Study of Information and Communication Technologies in Indian Context

机译：社交媒体，移动性，分析和云计算如何影响非营利组织？印度语境下的信息和通信技术的多元化研究

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摘要

The adoption of Internet, new media and information technology tools has attracted the attention of many academicians and practitioners. The founders and the managers of nonprofits look forward to information and communication technologies (ICTs) not only to aid in organizational effectiveness, but also to aid in societal missions. This paper analyzes the attitude of nonprofit organizations toward the new ICTs such as social media, mobility, analytics and cloud computing (SMAC). We followed a mixed methods sequential explanatory strategy, in which two data collection phases were employed. The quantitative phase following the qualitative phase investigated the SMAC adoption and how the adoption of SMAC helped the organizations meet their missions. Overall, the adoption of SMAC showed immediate positive outcomes such as organizational effectiveness and bridging digital divide.
机译：互联网，新媒体和信息技术工具的采用引起了许多院士和从业者的关注。非营利组织的创始人和管理者期待着信息和通信技术（ICT）不仅可以帮助提高组织效率，而且可以帮助实现社会使命。本文分析了非营利组织对社交媒体，移动性，分析和云计算（SMAC）等新ICT的态度。我们遵循了一种混合方法的顺序说明策略，其中采用了两个数据收集阶段。定性阶段之后的定量阶段研究了SMAC的采用以及SMAC的采用如何帮助组织实现其使命。总体而言，SMAC的采用立即显示出积极的成果，例如组织有效性和弥合数字鸿沟。

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