An Italian Business Model for Engaging Organisations to Social Wellness: A Focus on the for Benefit Companies

Maria Antonella Ferri; Maria Palazzo

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An Italian Business Model for Engaging Organisations to Social Wellness: A Focus on the for Benefit Companies

机译：让组织参与社会福利的意大利商业模式：以造福企业为重点

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In 2015, a new kind of company was introduced by law in Italy: the forBenefit Company (fBComp). Such kind of firms is characterized by a relevant novelty: they are for-profit companies whose statute explicitly recognizes the impact of managerial decisions on the wellness of society as well as on shareholders. This study focuses on fBComps as organizations which bases their survival on social legitimacy. Such public recognition can be achieved through creating relationships with social and economic actors (Golinelli, 2010). The objective of the current paper is to open up to a scientific and methodological discussion about the contribution that the social behavior of a company can give to its sustainable survival in light of the logic of diffused value co-creation. The study analyzes the fBComp as a new “social” business model (SBM), which evolves and goes far beyond the Corporate Social Responsibility (CSR) phenomenon. This topic posits some main research questions: is that a new form and method for value-production and distribution? How does it affect existent corporate governance logics? Results illustrate how this business model operates in practice, or, in other words, the practical applications for the concept of business for-benefit (Rawhouser, Cummings, & Crane, 2015). By conducting a desk analysis, based on a content analysis, using the results of the first Italian Report on fBComp, the contribution draws a portrait of this business model’s main features and explains how or if it impacts management practices, shareholders and other kind of stakeholders.

机译：2015年，意大利依法成立了一家新型公司：forBenefit公司（fBComp）。这类公司的特点是相关的新颖性：它们是营利性公司，其法令明确承认管理决策对社会健康以及对股东的影响。这项研究的重点是fBComps，因为它们的生存基于社会合法性。可以通过与社会和经济参与者建立关系来实现这种公众认可（Golinelli，2010）。本文的目的是就分散的价值共同创造的逻辑，就公司的社会行为可以为公司的可持续生存做出的贡献展开科学和方法论的讨论。该研究将fBComp分析为一种新的“社会”商业模式（SBM），它已经发展并远远超出了企业社会责任（CSR）现象。本主题提出了一些主要的研究问题：这是一种用于价值生产和分配的新形式和新方法吗？它如何影响现有的公司治理逻辑？结果说明了这种商业模式在实践中的运作方式，换句话说，就是商业利益概念的实际应用（Rawhouser，Cummings和Crane，2015年）。通过基于内容分析的案头分析，使用第一份关于fBComp的意大利语报告的结果，撰稿人对该商业模式的主要特征进行了描述，并解释了其如何或是否影响管理实践，股东和其他利益相关者。

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《International Journal of Business and Management》 |2018年第11期|共页
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Maria Antonella Ferri; Maria Palazzo;
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1. For-Benefit Company (fBComp): An innovative social-business model. The Italian case [J] . Czinkota Michael, Kaufmann Hans Rudiger, Basile Gianpaolo, Journal of Business Research . 2020,第Octa期

机译：福利公司（FBComp）：创新的社会商业模式。意大利案件
2. The competitive influence of corporate social responsibility and corporate social disclosure in Italian small and medium sized companies: Focus on disclosure and competitive drivers [J] . Andrea Casadeiab2 amp, Filippo Amadeic3 Social and Environmental Accountability Journal . 2010,第1期

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5. Company Benefits and Social Benefits: Exploring Strategies for Multinational Consumer Goods Companies to Implement Mutually Beneficial Social Marketing Programs [D] . Sadek, Nashwa Nader. 2017

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6. A Business Model for Diagnostic Startups-A Business Model for a New Generation Of Diagnostics Companies [O] . Gary Kurtzman 2005

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7. Pyramidal groups, in Italy and elsewhere, represent a model of separation of ownership and control. Pyramids typically have blockholders which extract private benefits of control at the expenses of minority shareholder. This paper focuses on the Italian case where the number of pyramids is reducing but are still largely diffused. Groups are a form of entrenchment and may have negative effects on firm growth. They are characterized by conflicts of interest and self-dealing practices which reduced external financing opportunities. In this paper legal regulation of groups in Italy is discussed, which has positive aspects (art. 2497 ss. c.c.) but some weaknesses on self-dealing practices (artt. 2391 and 2391-bis c.c.). Future reforms should take into consideration the guidelines given at European level (for instance, by the High Level Group of Company Law Experts and the European Commission), which have been set aside from the political agendas of mostly European governments. Moreover, we suggest to strengthen the process of (not only formal) disclosure of relevant information to the company shareholders’ as well, in order not to dismantle pyramids, but to make them “shorter” (when that is the case), more transparent and reciprocally competitive. [O] . Giacomo Bosi, Sandro Trento 100

机译：在意大利和其他地方的金字塔群体代表了所有权和控制权分离的模式。金字塔通常拥有大股东，以小股东的利益为代价提取控制权的私人利益。本文重点关注意大利案例，其中金字塔的数量在减少，但仍然在很大程度上分散。群体是一种壕沟形式，可能对企业的成长产生负面影响。它们的特点是利益冲突和自我交易做法，减少了外部融资机会。在本文中，讨论了意大利群体的法律规定，它具有积极的方面（第2497条，c.c。），但在自我交易实践方面存在一些弱点（第2391条和第2391条之二）。未来的改革应该考虑到欧洲层面的指导方针（例如，公司法专家和欧洲委员会的高级别小组），这些指导方针已被搁置在主要是欧洲政府的政治议程之外。此外，我们建议加强（不仅正式）向公司股东披露相关信息的过程，以便不拆除金字塔，而是使它们“更短”（在这种情况下），更透明并且相互竞争。

An Italian Business Model for Engaging Organisations to Social Wellness: A Focus on the for Benefit Companies

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