• 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>International Journal of Business and Management >Travelling Pattern and Preferences of the Arab Tourists in Malaysian Hotels
【24h】

Travelling Pattern and Preferences of the Arab Tourists in Malaysian Hotels

机译：马来西亚酒店阿拉伯游客的旅行方式和偏好

获取原文
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

This study examined the travelling pattern of the Arab tourists in relation to their purpose and frequency of visit, duration of stay, travelling companions and activities engaged in during the vacation.? The preferences of these tourists for hotel restaurant food and front office attributes while staying in selected five star hotels were also investigated.? The result demonstrated that Arab tourists came to Malaysia mostly for a vacation with their spouse and children, and the majority of them were visiting for the first time. The major activities engaged in were sightseeing and visiting interesting places plus other activities such as shopping, visiting theme parks and beaches.? The average length of stay was from 3-10 nights. The findings also revealed that besides other type of cuisines, home cooking (Arab cuisine) was preferred by the Arab tourists. Similarly, the Arab tourists preferred to have a fast check in, friendly and personalized service and courtesy by front office personnel upon arrival at the hotel.? The ability to communicate in and understand the Arabic language among the front office personnel also had a profound effect on their fondness.? In turn, a strong relationship among government, local authorities, private agencies and hotel operators should be fostered to capture a larger share of this market segment.
机译：这项研究检查了阿拉伯游客的旅行方式，与他们的目的和访问频率，逗留时间，旅行同伴以及在假期期间从事的活动有关。还调查了这些游客在选定的五星级酒店住宿期间对酒店餐厅食物和前台服务属性的偏好。结果表明，阿拉伯游客主要是带着配偶和孩子来马来西亚度假，其中大多数是第一次来马来西亚。从事的主要活动是观光和参观有趣的地方，以及购物，参观主题公园和海滩等其他活动。平均逗留时间为3-10晚。研究结果还表明，除了其他类型的美食外，阿拉伯游客更喜欢家庭烹饪（阿拉伯美食）。同样，阿拉伯游客更喜欢在抵达酒店时得到前台人员的快速登记，友好和个性化的服务以及礼貌。前台人员之间交流和理解阿拉伯语的能力也对他们的喜爱产生了深远的影响。反过来，政府，地方当局，私人机构和酒店运营商之间应建立牢固的关系，以在该市场领域中占据更大的份额。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号